March 26–28, 2025 г.  |   EXPOCENTRE, Moscow

Exhibition news

Branding Day at HouseHold Expo autumn’22: how to create a strong ‘selling’ brand and to outperform all the competitors

Section from the Association of Branding Companies of Russia in the framework of HouseHold Expo-2022 ‘How to create a strong ‘selling’ brand and to outperform all the competitors. Experience of the leading experts on branding'. Organizer: Association of Branding Companies of Russia

Section will be held on September 15 from с 11:30 am to 2:00 pm in the framework of the Business Program of the international HouseHold Expo autumn 2022 (IEC Crocus Expo, pavilion 2).

In the program:

  • How to create an effective HouseHold brand inside the company?

Andrey Gornov, Getbrand general director


  • How to create a brand to execute your sales plan 200 %?

Instruction on creation of a ‘selling’ brand. How to avoid typical mistakes when creating a brand. Analysis of the most successful Russian and foreign cases.
Alexander Vagin, Supermarket general director, Association of Branding Companies of Russia Council Member (MODERATOR OF THE SECTION)


  • How to stop doing it as usually and to reach a new level
    Today a lot of domestic manufacturers has unique prospective. The main thing is not to fall into a trap. You will learn how to stop working in the format of a cheap alternative and to tune yourself to be a leader in the niche

Vlad Rudovskiy, brand architect, creative head of Adekvatniye luydy


  • Repositioning of brands, a key to the effectiveness in the current realities of the market

Anna Sobyanina, director general of A.STUDIO branding agency


  • Categories where there are manufacturers and the consumer is ready to pay for them

Luydmila Bochkareva, the senior strategy of Fenomen


All events of the program

Business program producer
Galina V.Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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