Exhibition news

Workshops and seminars “Goods, effective sales, loyal customer”

The yearly workshops and seminars from retail market experts “Goods, effective sales, loyal customer” will take place on September 16 in hall “L” of the 2nd pavilion of Crocus Expo IEC. The progamme will be focused on branding, merchandising, product range management, customer relationship and sales.The yearly workshops and seminars from retail market experts “Goods, effective sales, loyal customer” will take place on September 16 in hall “L” of the 2nd pavilion of Crocus Expo IEC. The progamme will be focused on branding, merchandising, product range management, customer relationship and sales.

 

 11.00 – 12:00

Media networking. Working online tools to communicate with your clients and partners

Alexey Babushkin – expert in networking

Babyshkin

 

12:00 – 13:00

How target audience research helps increase sales and overcome the crisis

Arseny Kutovoy – general director of Dotorg Agency

Alexey Kovalenko – strategy director of Dotorg Agency

Kutovoi

Kovalenko

 

13:00 – 13:40

How to sell without any discounts and not lose the customers

Evgeniy Danchev – business coach, director of “Wconsulting” company

danchev

 

13.40 – 14:20

Key trends in product range management during the pandemic

Ekaterina Buzukova – leading Russian expert in category management

Buzukova 1

14:20 – 14:40

Coffee break

 
   

14:40 – 15:20

Prevention of losses 3.0 > Fast and easy

Igor Chumarin – international expert in the sphere of preventing losses

Chymarin

 

15:20 – 16:00

After COVID19. How to build a management system for the layout of household goods in view of the new reality

Georgy Smirnov – practicing expert

Smirnov

 

16:00 – 16:40

Symbiosis of virtual and real trade. New merchandising. Increasing sales by 600%

Ekaterina Bogacheva – international expert in retail trade and merchandising

Bogacheva

 

16:40 – 18:00

Section on branding. Organiser: Association of Branding Companies of Russia

abkr

 

How to make such packaging that will stand out and help win the loyalty of customers in the household segment

Marina Petrova – project manager at Otvetdesign

Petrova

 

 

How to create successful brands and billion-dollar companies. Cases of creating strong brands in the segment of household chemistry and more

Alexander Vagin – general director of SUPERMARKET branding agency, board member of the Association of Branding Companies of Russia

Vagin

 

 

How to evaluate the commercial efficiency of packaging 

Andrei Gornov, general director of Getbrand, board member of the Association of Branding Companies of Russia

Gornova

 

Novelties and premieres of the exhibition

September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!

Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.christmasbox.ru; e-mail: info@christmasbox.ru

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